Yamaha motors :: essays research papers

Introduction Ever since its founding as a motorcycle manufacturer on July 1, 1955, Yamaha Motor Company has worked to build products which domiciliate among the very best in the world through its constant credit line of calibre and at the same time, through these products, it has sought to contribute to the quality of life of people all over the world. Following on the winner of our motorcycles, Yamaha began manufacturing powerboats and come onboard motors in 1960. Since then, we have used our engine and FRP technology as a base to actively expand and diversify our areas of credit line. Today our palm of influence extend from the land to the sea and even into the skies as our business divisions have grown beyond our Motorcycles operations to include Marine operations, originator Product operations, Automotive Engine operations, Intelligent Machinery operations, Sky operations and our PAS operations. collective missionWe create kando Kando is a Japanese word for the simultaneou s feelings of boneheaded satisfaction and intense excitement that we experience when we encounter something of particular(a) value. At Yamaha Motor, we believe that Kando can be generated by products and services that surpass customers expectations.We progress to to achieve our corporate mission by adhering to three principlesWe must hang in keenly aware of customers evolving needs to provide them quality products and services of exceptional value that surpass their expectations.We can and testament earn a neat profit by putting forth a superior thrust to satisfy our customers.Our corporate environment should be staffed with autonomous, empowered employees.In cultivating our employees creativity and abilities, we will establish an equitable system of evaluation and rewards.As a good corporate citizen, we act from a worldwide perspective and in accordance with global standards.We will work locally to better the mixer environment, and think globally in helping preserve the na tural environment.1. direction Policy for 2004There is some sense of anticipation that the Japanese sparing will recover in 2004, reflecting the bottoming out of stock prices. However, business conditions outride unpredictable for Yamaha Motor, resulting from such factors as uncertainty in the U.S. economy, due in the first place to the situation in Iraq and the appreciating yen against the U.S. dollar.In 2004, we plan to expedite the reforms spelled out in our medium-term management plan. By implementing global strategies and establishing a profitable structure, we will swiftly build a robust corporate structure undecided of withstanding exchange rate fluctuations even if the yen continues to become stronger.