Wgirl Wboy

CASE STUDY ON WBOY AND WGIRL CALENDARS Case study refers to the collection and initiation of detailed in changeion about a particularparticipant or sm entirely group, a great deal including the accounts of subjects themselves. A formof qualitative descriptive research, the case study looks intensely at an individual or smallparticipant pool, drawing conclusions only about that participant or group and only in thatspecific context. Researchers do not focus on the discovery of a universal,generalizable truth,nor do they typically look for cause-effect relationships instead, emphasis is fit(p) onexploration and description.CASE ANALYSIS INVOLVES THE FOLLOWING STRATEGIES ? Situation Analysis ? External Environment-Opportunities and Threats ? native Environment- Strengths and Weakness ? Key selling Issues ? Statement of Objectives ? Generation and Evaluation of Alternatives ? Recommendations ? effectuation Plan Situation Analysis Luke Atkins, from Richard Ivey school of Business at The University of Hesperian Ontario-a personinterested in raising bloodline for brotherly love purpose, planned to launch Wgirl and Wboy calendars whichwould romp both male and female disciples of Western Ontario.Atkins previously had experiencein using calendars for fund raising purpose. He used pictures of his rugby team for it. Now he isconcentrating for charities like Breast Cancer Society (women) and Jesse s Journey tush (men)for patients with neuromuscular disease. The university likewise supports free calendars for studentswho bay window use them throughout their faculty member c beer. Other than that there are potential buyers forLondon Fire fighters who also provide free copies which student use them for exam notifications,assignment reminders.Luke Atkins tar outfoxs local line of descent-primary focus on the students on campus. He has potential threatsfrom the competitors as well as the woo they provide for sale of each calendar, So Atkins mustprovide a calen dar of such quality and price that would satisfy the needs of students on campus. Forthis he has to study the environment for marketing as well as the toll for production of eachcalendars, promotion through ads and Internet, 12 models for each calendar type, their salary basedon sales, and all other personify for post return works etc. Atkins has twain formats in mind forpublishing this calendar. 6 knave model and 28 page model both of varying cost, the latter one he isnot surely of producing it. He is short of time to accomplish this project he has to begin thecharity first and had to frame a marketing strategic plan for generating capital to achieve his goal. External Environment picpicpic picpicpicOpportunities The experience that Luke Atkins has in the field of calendar Marketing pull up stakes be of graduate(prenominal) value forpromoting his new business plan. So he stooge get his previous customers and also he can generatenew set of potential customers with his experience.The fund raising activity is meant for charity well being, so there go out be a massive set of customers whoare light hearted and go forthing to overhaul the needy. This can bring spacious scope and opportunity forhis new product. By concentrating on students community Atkins can generate customers who were in link with thosestudents too (like relatives and friends) and the marketing circle widens and stimulate moreopportunity. Atkins should find his workforces who were interested to serve the charity and get the maximumamount of work from them. This will be lavishlyly utile since there is no need for spacious investment foremployer selection. The profits can be shared as counselling which will be very low whilecomparing salary or incentives. advertisement on calendars regarding the charity and other useful information s will attract thecustomers. Threats Very short amount of time is only stay to utter(a) this new project plan. So each and everydecision mus t be accurate and quick to knock against the requirements. The manpower that Atkins has is not sufficient. To perceive the complete benefit he should reactquickly and improve the workforce limit to a high number.Atkins faces a serious threat from the Western University free publication of calendars to students,and also from its competitors London Fire fighters and others who were issuing contrary varieties of calendars in an attractive price. aphrodisiac and attractive models should be utilized only for charity and their pictures should emphasizethat. If it is a petite vulgar to what expected then the whole project is in threat. natural Environment Strengths Atkins experience in calendar marketing will be a great strength for him in facing difficult situationduring the cognitive process of his new calendar.The reason for fund raising is for charity purpose. So he can market his product more efficiently thanany other since there is a soft corner for everyone to help the needy. Since he is targeting the students, he get expose to huge customer group which will be useful tolaunch his new calendar effectively. pic picpicSelling his product $3 less than his competitor will be a great strength to meet his all requirements. Marketing through Student sales representative and advertising through student union and radiostation and internet will be of great importance and strengths for his products.Since students themselves mature out to be a model, there will be a direct customer relationship development which will fix the students and inhabit them to buy his product. A separate photographer to enhance the quality of te product will be an additional strength. Advertisement on calendars can be helpful to increase profit as well as customers. Weakness Lack of time to accomplish Atkins project efficiently. Cost of production will vary according to different format which may influence in reduction of profit. Compensation for models will increase the cost of product ion. pass on on investment is still not clear before product promotion. Feasibility of the project and different strategy for marketing are in time to be finalized. The profit generated should be more in order to help the charity as well as to compensate theproduction and wages expenses. The localisation of marketing is very competitive since there are many competitors who are wellestablished. Work force is not ready yet, and Atkins has to find them quickly. Production cost for promoting the product through student union and internet seem to be costly.Photographer charge and the time he takes for preparing designs turns out to be a serious matter of concern. Confusion in designing two different formats of calendars and their cost is also a major problem. The toss off up cost is also not very clear. Key Marketing Issues The selection of models and start up production cost should be finalized for initializing the newbusiness plan. Potential customers should be place for targeting the market. Cost of eachcalendar and its quantity in production must be beneficiary to the management.Since the cost of single calendar is rated for $12, and 1000 copies of 16 page format calendar rated $2500, the cost of production matters that Atkins should produce each calendar with high quality ( both for black andwhite or colour) in order meet the expectation and goodwill. The promotional events planned forlaunching this new calendar must be effective and there must be no compromise of cost allocatingfor that. Photographer should be hired more in numbers in order to get positive benefits in qualityas well as regeneration in the model selection for the calendar to be attractive. The manufacturer s pic